If you have been reading my blogs, you know that I’ve been focusing on the marketing efforts for my book Women For All Seasons. However, I must confess that one of the big mistakes I, and I daresay other authors, have made is waiting until the book is published to begin promotion. Actually, as you will see in this article by marketing expert, Penny Sansevieri, you should be thinking about the market for your book before you even write the book. This makes sense, because if you spend months or years crafting what you think might be the perfect book and there is no viable market for it, then all your promotion will be in vain.

When it comes to publishing, there is a certain recipe for success. And while nothing is guaranteed, there are significant activities which must happen in order for your book to have a chance at success. I often speak of promotion, websites, and gathering a social media footprint. Today we’re taking a look at the equally important back-end issues. Now, I can’t guarantee if you follow this that you’ll come out leading the charge with the most perfect book, but you’ll certainly be close. Writers never intentionally write a bad book, or a book that’s not marketable. We do our best, and we often hope for the best. But in a world full of clutter, you have to do more than that. You have to step out to succeed, and you have to learn the ropes of your market and the publishing industry. Here are 11 points for you to consider: (more…)

This morning I left home a little later than I should have for my morning walk. The reason was that I simply thought I would lie in bed a little longer, but the increasing brightness on the other side of my window shades reminded me that time was not waiting on me. So I got up and went for my walk. Fortunately, by the time I got to the park it  felt around 70 degrees and there was still a nice number of walkers/joggers to keep me motivated.

What does this have to do with writing, you are probably asking? Discipline. The same thing that gets you out of bed every morning, is the same thing it takes to get you in front of the computer to write something. Or to send out those queries or to read a book on writing.

I have to confess that I am still lacking in the discipline department. No, that’s not entirely true. Work and household duties sometimes get in the way of my writing. I do not spend as much time as I would like to, doing what I love. But I do write or engage in writing activities everyday. Whether it is for a client, for Livestrong or critting for my online group, I manage to squeeze in a little something everyday. And that, like exercise, is what counts.

I know that if I’m to eventually drop those two dress sizes by Christmas, as I plan to, I have to do what it takes to achieve that goal. In the same way if I’m to become a successful writer I must write every day.  So here’s to discipline. Do you struggle with discipline in any area of your life? Leave your comments below.