Every now and again I like to draw from the pool of expert writers and entrepreneurs on the net. This article is courtesy of Filbert Publishing. Make your writing sparkle, write killer queries, get published. Subscribe to Writing Etc., the free e-mag for freelancers and receive the e-book “Power Queries.” http://filbertpublishing.com



Without a doubt, your headline is the most important part of your sales message. Many copywriters spend hours… days… weeks writing headline after headline, trying to come up with the one magic gem that’ll boost response to incredible levels.

Entire libraries can be filled with tips, tips, and techniques that’ll help you write stronger headlines. However I can provide you a brief overview of this complex subject.

As you begin writing, frame your mind around “benefits.” Benefits should be first and foremost in your mind whenever you write any sales message. (more…)