Today it is my pleasure to host Author Mayra Calvani on day four of her virtual book tour. Mayra is the author of Dark Lullaby, a horror novel.  In this post, Mayra tells us a little bit about her book and what she is doing to promote it. Please leave a comment below for Mayra and you can also visit her at the links posted.



Since Dark Lullaby is only available as an ebook, I haven’t done any in-person events or signings so far. But there are many opportunities on the Internet, and October is the perfect month to promote a horror novel.

Besides this virtual book tour with the Working Writer’s Club, I’ve also been touring with PumpUpYourBook, Enchanted Book Tours, and I.O. Book Tours. I bought an ad on Goodreads and also on BookGorilla. I also hired someone to re-design my website ( last month.

Reviews have been added to my Amazon purchase page and at one point the book’s rank went from the 400,000s to the 15,000s.

Have I earned back my investment?

No. Not yet, at least.

Horror is, in general, a tough sell, and book promotion is an ongoing process. To see results, one must be persistent and consistent.

However, I’d advise writers to never let book promotion stand in the way of their writing. As authors, our most valuable time is spent producing that next book.

About the Book:

At a tavern one Friday night, astrophysicist Gabriel Diaz meets a mysterious young woman. Captivated by her beauty as well as her views on good and evil, he spends the next several days with her. But soon he begins to notice a strangeness in her…especially the way she seems to take pleasure in toying with his conscience. 

The young woman, Kamilah, invites him to Rize, Turkey, where she claims her family owns a cottage in the woods. In spite of his heavy workload and the disturbing visions and nightmares about his sister’s baby that is due to be born soon, Gabriel agrees to go with her. 

But nothing, not even the stunning beauty of the Black Sea, can disguise the horror of her nature… In a place where death dwells and illusion and reality seem as one, Gabriel must now come to terms with his own demons in order to save his sister’s unborn child, and ultimately, his own soul.


Mayra Calvani writes fiction and nonfiction for children and adults and has authored over a dozen books, some of which have won awards. Her stories, reviews, interviews and articles have appeared on numerous publications such as The Writer, Writer’s Journal, Multicultural Review, and Bloomsbury Review, among many others. When she’s not writing, reading, editing or reviewing, she enjoys walking her dog, traveling, and spending time with her family.


·         Website

·         Blog

·         Facebook

·         Twitter

·         Goodreads

Check out Mayra’s supernatural thriller, Dark Lullaby:



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